Shireesh K. Sharma is currently the Managing Director and CEO of Celebrations!, a World Tourism Consultancy firm, specializing in destination marketing and strategic planning, providing counseling and representation services.

Mr. Sharma has pioneered the concept of expertise exchangeâ„¢ where knowledge is used as assets to help bridge the gap between knowing and doing. He has over three decades experience with him in the fields of travel, tourism and hospitality industries, both public and private sectors. His extensive international travels, coupled to perceptive understanding with sensitivity towards global cultures, and bring upon a unique advantage to his clients in business development. A strategic thinker, he possesses expertise in the areas of strategic planning, strategic marketing, strategic partnerships, economic development, tour packaging, operations and marketing, as well as implementation of special incentive tourism projects.

Mr. Sharma is responsible for the inception of the first tourism department in a county government in Washington State. He has received awards for "Excellence in Tourism," and was appointed to the United States White House Conference on Travel & Tourism and Washington State Tourism Advisory Council. He has served on various Boards and Committees at local, state and international levels, such as Economic Development Councils and the International Association of Convention and Visitors Bureau (IACVB).

Mr. Sharma has lived in Asia, the United Kingdom and the United States, and has traveled extensively throughout the Orient, Asia, Pacific-Rim, North Africa, Europe and the Americas. Besides his publications in the Reader's Digest, Essentially America (a U.K. consumer publication) and Consultants Report International, he is referred in the Los Angeles Times, Recommend, Conde Nast Traveler, International Travel News, The Daily News and The Oregonian.

Mr. Sharma has excellent understanding of cyberspace, B2B/C concepts and Internet business development. A unique combination of soft skills and high-tech world, he is a proven CRM professional. He is an established industry key player. He has defined vision and mission to initiate and lead innovative marketing drives. He is extremely deft at identifying products, resources and building brand identities.